Question

Distribution channel refers to

A. the route used by a delivery service
B. the path from producer to consumer
C. the movement of raw materials through the production process
D. the markets in which a company advertises it product or service

Answer 1

B. the path from producer to consumer

The distribution channel refers to the path from producer to consumer, involving intermediaries like wholesalers, retailers, and distributors.

Step-by-step explanation:

The correct answer to the question is B. the path from producer to consumer.

A distribution channel refers to the path or route that a product takes from the producer to the consumer. It includes all the intermediaries involved in the process, such as wholesalers, retailers, and distributors, who facilitate the movement of goods from the producer to the end consumer.

For example, in the case of a clothing brand, the distribution channel may involve the manufacturer selling the clothing to a distributor, who then sells it to various retailers, and finally, the retailers sell the clothing directly to the consumers. This path ensures that the product reaches the intended market effectively.