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2 votes
Looking at the specific target markets of competitors belongs to which step of choosing a target market?

A) Market segmentation
B) Target market selection
C) Market positioning
D) Market analysis
E) Market evaluation

asked
User Malkah
by
8.7k points

1 Answer

6 votes

Final answer:

The examination of competitors' specific target markets is part of Market Analysis, which is crucial for gathering information to identify suitable market segments before selecting a target market.

Step-by-step explanation:

Looking at the specific target markets of competitors is a part of Market Analysis. In the process of choosing a target market, market analysis involves collecting and evaluating information about your marketplace, including the detailed study of potential or existing customers and the competition. This step precedes target market selection because it provides the necessary information to identify which segments of the market are suitable targets.

answered
User Lalo
by
8.3k points
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