Final answer:
Buyer behavior research focuses on the technological environment to understand consumer behavior and improve the use of technology. Technological advancements have shaped markets by increasing competition and enabling global connections.
Step-by-step explanation:
Buyer behavior research focuses on the technological environment to better understand how consumers use technology and products. This research aims to predict consumer behavior and provide improved safety and reliability in the use of technology. Technological advancements have significantly impacted markets by increasing competition, enabling consumers to order products globally, and allowing buyers and suppliers from anywhere in the world to connect through business-to-business websites.