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Change drivers impacting the future of marketing

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Final answer:

Technology and globalization are two drivers impacting the future of marketing, with advancements in communication technologies and the internet allowing global connections between buyers and suppliers. This has led to increased competition for local businesses.

Step-by-step explanation:

The two drivers impacting the future of marketing are technology and globalization. With the advancement of communications technologies, including the internet, consumers can now order products from anywhere in the world. This has increased competition for local businesses and has also allowed buyers and suppliers to connect globally. These shifts in technology and globalization have had a significant impact on the way markets are defined and how marketing strategies need to adapt.

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User Zibellino
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