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What is the diversification strategy of General Dynamics?

1) Market penetration
2) Market development
3) Product development
4) Diversification

1 Answer

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Final answer:

The diversification strategy of General Dynamics is achieved through a diverse portfolio of products and services in the defense industry.

Step-by-step explanation:

The diversification strategy of General Dynamics is 4) Diversification. Diversification is a strategy that involves expanding a company's operations or product offerings into new markets or industries.

In the case of General Dynamics, they are known for their diversification in the defense industry. They have a diverse portfolio of products and services that cater to various sectors within the defense industry, such as aerospace, combat systems, information technology, and marine systems.

This diversification strategy allows General Dynamics to mitigate risks associated with being heavily reliant on a single market or industry. It also provides them with opportunities for growth and innovation by tapping into different sectors within the defense industry.

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User Klijakub
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