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What are the attractions of India to IKEA?

asked
User Dnagirl
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1 Answer

6 votes

Final answer:

IKEA may be attracted to India due to the expanding middle class, low labor costs, and the thriving tourism industry.

Step-by-step explanation:

IKEA may be attracted to India for several reasons:

  • Expanding middle class: India has a growing middle class that desires modern amenities and material goods. This creates a market for IKEA's furniture and home products.
  • Low labor costs: India's low labor costs make it an attractive manufacturing and outsourcing destination. IKEA can benefit from cost-effective production and sourcing in India.
  • Tourism industry: India's rich cultural heritage and tourist attractions, such as historical cities and monuments, draw visitors from around the world. This provides an opportunity for IKEA to establish stores and cater to both tourists and locals.
answered
User Jawand Singh
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8.5k points
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