Final answer:
The national cultural factors that orientate business people towards certain industries are called pull factors.
Step-by-step explanation:
The national cultural factors that orientate business people towards certain industries are called pull factors. These factors refer to the cultural influences and preferences that attract business people to particular sectors or industries in a country. Examples of pull factors include the cultural significance of a certain product or industry in a nation, patriotic sentiments, or cultural practices that promote specific types of economic activities. For instance, in Japan, the production of rice is culturally important, and this cultural factor can orientate business people towards the agriculture industry.