Question

Marketing ________ focuses on the what and why of marketing activities, while marketing ________ focuses on the who, where, when, and how?

1) research, implementation
2) strategy, tactics
3) analysis, evaluation
4) promotion, advertising

Answer 1

The subject of the question is marketing strategy and tactics.

Step-by-step explanation:

The correct answer to the question is 2) strategy, tactics.

Marketing strategy focuses on the what and why of marketing activities, such as determining the target market, creating a value proposition, and setting marketing objectives. It involves making decisions on the overall direction and goals of the marketing efforts.

On the other hand, marketing tactics focus on the who, where, when, and how of executing the marketing strategy. This includes determining the specific marketing channels, promotional activities, pricing strategies, and distribution methods to reach the target market.