Question

J.J. Inc., a software company, was the first to create a customized messenger application. The subscribers can choose the features they wish to install. The value offered by J.J. is different from its competitors in the market. Which of the following is being exemplified in this case?

Answer 1

J.J. Inc. exemplifies product differentiation in this case by offering a customized messenger application where subscribers can choose the features they wish to install.

Step-by-step explanation:

The case being exemplified here is product differentiation. J.J. Inc. offers a customized messenger application where subscribers can choose the features they wish to install. This sets them apart from their competitors in the market, as they provide a unique value proposition.