Question

A company's _____________ is the number of customers at the end of the year, divided by the number of customers at the start of the year.

Question options:

a) attrition rate

b) discount rate

c) retention rate

d) burn rate

Answer 1

The retention rate is the number of customers at the end of the year divided by the number of customers at the start of the year.

Step-by-step explanation:

The answer to the question is c) retention rate. A company's retention rate is calculated by dividing the number of customers at the end of the year by the number of customers at the start of the year.