Question

_______________ is the element of the marketing mix that focuses on how and where the customer secures the product.

Question options:

a) Place (distribution)

b) Price

c) Promotion

d) Product

Answer 1

Place (distribution) is the element of the marketing mix that focuses on how and where the customer secures the product.

Step-by-step explanation:

Place (distribution) is the element of the marketing mix that focuses on how and where the customer secures the product. It refers to the physical location or channel through which a product is made available to the customer. For example, a company may choose to sell its products through retail stores, online platforms, or direct sales.

Place also includes the distribution strategy employed by a company, such as using a wholesalers or distributors to reach the end consumer. The goal is to ensure that the product is conveniently accessible and available to the target customers.