Question

A firm has a _______________ _________ when it implements a strategy that creates superior value for customers and competitors are unable to duplicate or find too costly to try to imitate.

A. Competitive disadvantage
B. Sustainable competitive advantage
C. Temporary competitive advantage
D. Market disadvantage

Answer 1

A firm has a sustainable competitive advantage when it implements a strategy that creates superior value for customers and competitors are unable to duplicate or find too costly to try to imitate.

Step-by-step explanation:

A firm has a Sustainable competitive advantage when it implements a strategy that creates superior value for customers and competitors are unable to duplicate or find too costly to try to imitate. This means that the firm has a long-term advantage over its competitors, allowing it to earn above-normal profits consistently. An example of a sustainable competitive advantage is Apple's strong brand reputation and loyal customer base, which competitors find difficult to replicate.