Question

The products or services that are differentiated from others have qualities that are

a. perceived by the customer to add value for which they will pay a premium.
b. valued by the typical industry customer.
c. perceived as standardized by the customer.
d. seen as classic attributes rather than passing fads.

Answer 1

Differentiated products have qualities that are perceived by the customer to add value for which they will pay a premium.

Step-by-step explanation:

Products that are differentiated from others have qualities that are perceived by the customer to add value for which they will pay a premium. These qualities can be physical aspects of the product, location from which it is sold, intangible aspects of the product, or the customer's perception of the product. For example, a luxury brand may differentiate its products by using high-quality materials and offering exclusive designs, which customers perceive as adding value and are willing to pay a higher price for.