Question

The VALs survey is a survey that, for the majority of its questions, focuses on this segmentation method, which segments consumers based on a consumer's lifestyle and values:

A. Demographic segmentation
B. Geographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation

Answer 1

The VALs survey focuses on psychographic segmentation.

Step-by-step explanation:

The VALs survey focuses on psychographic segmentation, which segments consumers based on their lifestyle and values.