Final answer:
It is false that consumers choose products based solely on personal attitudes; a myriad of factors including information availability, expected satisfaction, costs, and psychological factors influence consumption decisions.
Step-by-step explanation:
The statement that consumers choose products solely based on their personal attitude towards the product is false. Various factors aside from personal attitudes, like available information, the anticipated satisfaction, the cost of alternatives, and psychological influences such as emotions, all play crucial roles in the consumer's purchasing decisions. Not all information regarding a product is perfect; it can be imperfect or unclear, leading to post-purchase regret or hesitation for future purchases.
Moreover, consumer behavior often contravenes traditional consumer theory, which posits rational decision-making processes. The reality is that consumption decisions are influenced by more than just logical deliberations—they also include emotional responses and valuations of gain and loss that can alter consumer behavior in significant ways.