A "Do -> Feel and Learn" hierarchy is typically used by marketers to get consumers involved with new sports equipment. For example, golf equipment marketers hold &q…

Question

A "Do -> Feel and Learn" hierarchy is typically used by marketers to get consumers involved with new sports equipment. For example, golf equipment marketers hold "demo days" at a golf club.

A. True
B. False

Answer 1

True. A 'Do -> Feel and Learn' hierarchy is used by marketers to engage consumers with new sports equipment. Golf equipment marketers hold 'demo days' at golf clubs where consumers can test out the equipment and experience how it feels.

Step-by-step explanation:

True. A "Do → Feel and Learn" hierarchy is indeed used by marketers to engage consumers with new sports equipment. For instance, golf equipment marketers often organize "demo days" at golf clubs. During these events, consumers can test out the equipment and experience how it feels and performs in order to make an informed purchasing decision.