The specific next step should be guided by the research question or objective of the analysis.
How to solve
Calculating Composite Scores
Location A:
Convenience: 89 * 0.15 = 13.35
Parking facilities: 75 * 0.20 = 15.00
Display area: 92 * 0.18 = 16.56
Shopper traffic: 92 * 0.27 = 24.84
Operating costs: 93 * 0.10 = 9.30
Neighborhood: 90 * 0.10 = 9.00
Total score: 13.35 + 15.00 + 16.56 + 24.84 + 9.30 + 9.00 = 88.05
Location B:
Convenience: 78 * 0.15 = 11.70
Parking facilities: 93 * 0.20 = 18.60
Display area: 90 * 0.18 = 16.20
Shopper traffic: 93 * 0.27 = 25.01
Operating costs: 97 * 0.10 = 9.70
Neighborhood: 96 * 0.10 = 9.60
Total score: 11.70 + 18.60 + 16.20 + 25.01 + 9.70 + 9.60 = 90.91
Location C:
Convenience: 84 * 0.15 = 12.60
Parking facilities: 98 * 0.20 = 19.60
Display area: 87 * 0.18 = 15.66
Shopper traffic: 82 * 0.27 = 22.14
Operating costs: 84 * 0.10 = 8.40
Neighborhood: 95 * 0.10 = 9.50
Total score: 12.60 + 19.60 + 15.66 + 22.14 + 8.40 + 9.50 = 87.90
Next Step:
After calculating the composite scores for each location, the next step depends on the specific purpose of the analysis.
The specific next step should be guided by the research question or objective of the analysis.