Question

Marketing functions involve interrelated activities to get goods and services from producers to ________?

1) Consumers
2) Retailers
3) Wholesalers
4) All of the above

Answer 1

Marketing functions involve interrelated activities to get goods and services from producers to consumers. Option 1 is correct.

Step-by-step explanation:

Marketing functions encompass a range of activities aimed at delivering products from producers to consumers. This involves understanding consumer needs, creating products that meet those needs, setting prices, devising promotional strategies, and choosing appropriate distribution channels. By identifying consumer preferences and market demands, marketers develop strategies to make products accessible and appealing. They collaborate with wholesalers and retailers to ensure the products reach the end-users efficiently.

Wholesalers buy goods in bulk from manufacturers and sell them to retailers, who then sell to individual consumers. However, the ultimate goal of marketing is to connect the producer's offerings directly with the consumers who seek them. Whether through advertising, distribution, pricing, or product development, marketing functions cohesively to facilitate this journey from production lines to consumer hands.

The correct answer is 1) Consumers.