Question

Heineken begins by exporting its product into new markets, and then ____ to a local brewer to establish its position in the market.

a.
markets
b.
exports
c.
countertrades
d.
licenses
e.
franchises

Answer 1

Heineken begins by exporting its product into new markets, and then licenses to a local brewer to establish its position in the market.

Step-by-step explanation:

Heineken begins by exporting its product into new markets, and then licenses to a local brewer to establish its position in the market.