Question

The increasing use of customer relationship management is partly attributable to:

A. Technology
B. Mission-driven statements
C. Pull strategies
D. Preferred supplier relationships
E. Formalization

Answer 1

The rise of customer relationship management is primarily due to technological advancements that enhance interactions with customers and streamline processes.

Step-by-step explanation:

The increasing use of customer relationship management (CRM) is largely attributable to advancements in technology. Technology has transformed how companies interact with customers by providing tools that facilitate better communication, automate processes, personalize customer interactions, and integrate data across various touchpoints. This enables businesses to build stronger, more informed relationships with their clients, leading to increased customer loyalty and revenue.