Final answer:
Marketers in a tech company need to stay in tune with both the internal and external environments to align strategies with company goals and identify market trends.
Step-by-step explanation:
Marketers in a tech company need to stay in tune with both the internal and external environments for several reasons. First, understanding the internal environment allows marketers to align their marketing strategies with the company's goals, objectives, and resources. This includes analyzing the company's strengths and weaknesses, identifying target markets, and developing products or services that meet customer needs.
Second, staying aware of the external environment helps marketers identify market trends, monitor competition, and anticipate changes in customer preferences. For example, advancements in technology can shape consumer behavior and impact the demand for certain products or services.