Final answer:
Green marketing affects product development by controlling packaging waste and meeting consumer demand for eco-friendly products.
Step-by-step explanation:
Green marketing refers to the practice of promoting environmentally friendly products and practices.
It involves incorporating sustainability into various aspects of product development, including packaging and meeting consumer demand for eco-friendly products.
There are two primary ways that green marketing affects product development:
- Control of the packaging component of solid waste: Green marketing encourages companies to use sustainable packaging materials and reduce waste generation. This can involve using recyclable or biodegradable materials, minimizing product packaging, or promoting packaging reuse.
- Consumer demand for environmentally friendly products: Green marketing plays a significant role in shaping product development by responding to consumer demand for eco-friendly products. As more consumers express interest in sustainable options, companies prioritize developing and offering environmentally friendly products to meet this demand.