Final answer:
Customers who are both low revenue generators and low profit generators for a firm should be segmented and analyzed separately. This allows the firm to understand their specific needs, behaviors, and potential for growth.
Step-by-step explanation:
Customers who are both low revenue generators and low profit generators for a firm should be segmented and analyzed separately. This allows the firm to understand their specific needs, behaviors, and potential for growth.
Segmenting these customers can help the firm identify any patterns or trends that might indicate opportunities for improvement. For example, they may discover that certain low-revenue customers have the potential to become high-profit customers if offered the right products or services.
By analyzing these customers separately, the firm can develop targeted strategies to better serve their needs and increase their profitability over time.