Question

Kendrick is assigned to review the customer data received from the grocery store and present this to the marketing department so they can develop promotions for the next quarter. Which part of the CRM process is Kendrick working on?

Answer 1

Kendrick is involved in the analytical part of the CRM process by analyzing customer data to aid in the creation of targeted marketing promotions.

Step-by-step explanation:

Kendrick is engaged in the analytical component of the Customer Relationship Management (CRM) process. Specifically, he is working on analyzing customer data which is crucial for gathering information from customers and other stakeholders. This data analysis informs the marketing department in developing targeted promotions, demonstrating a clear understanding of the customers' buying habits, preferences, and patterns. This task does not directly include finding expert information or performing a root cause analysis; however, the insights derived from the data can help in making informed decisions on what promotions might work best.