Final answer:
In customer relationship management, organizations generally avoid investing in primary groups. Investing in primary groups may not be as cost-effective or yield as much return on investment compared to investing in other groups.
Step-by-step explanation:
In customer relationship management, organizations generally avoid investing in the 'primary groups'. These primary groups involve more complex relationships and closer ties. Organizations tend to focus on other customer relationship groups such as the 'secondary groups' or 'tertiary groups', which may have looser and less complex relationships. Investing in primary groups may not be as cost-effective or yield as much return on investment compared to investing in other groups.