Question

Gladys has launched a new natural makeup company and is looking to offer her lipstick like to potential new customers using a social media campaign. She has recently seen her competitors successfully use social media influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?

Answer 1

When selecting influencers for her natural makeup company's social media campaign, Gladys should focus on influencers whose audience demographics match her brand, display high engagement rates, produce authentic and relevant content, show previous successful partnerships, and maintain transparency about sponsorships.

Step-by-step explanation:

To identify the right potential influencers for her audience, Gladys should consider several key factors:

• The influencer's audience demographics and interests, ensuring they align with her natural makeup brand.
• Engagement rates, such as likes, comments, and shares, which are more indicative of influence than just follower counts.
• The authenticity and relevance of the content the influencer produces in relation to natural and ethical beauty products.
• Previous collaborations and how the influencer integrates products into their content, looking for a natural fit.
• Transparency regarding sponsored content, as audiences tend to trust influencers who are open about their partnerships.

Gladys should also consider selecting influencers who embody the values of her brand. For example, they should be committed to natural beauty and willing to engage in issues important to her brand and its consumers, similar to how fans see Lady Gaga as a mirror of themselves and a source of inspiration. By choosing influencers who are genuine advocates of natural makeup, Gladys can use influencer marketing effectively to reach potential new customers.