Final answer:
Investing resources in better customer service is important to increase customer satisfaction and loyalty, differentiate from competitors, and identify areas for improvement.
Step-by-step explanation:
Investing resources in better customer service is important for several reasons. First, providing exceptional customer service can lead to increased customer satisfaction and loyalty, which can result in repeat business and positive word-of-mouth referrals. This can ultimately contribute to the growth and success of a business. Second, good customer service can help differentiate a business from its competitors, especially in industries where products or services are similar. By offering superior customer service, a business can stand out and attract more customers. Lastly, investing in customer service can also help identify areas for improvement and maximize customer satisfaction.