Question

Which tactic is most influenced by a retailer's private label/store brand strategy?

A) Pricing
B) Promotion
C) Product Placement
D) Marketing

Answer 1

A retailer's private label/store brand strategy primarily influences pricing.

Step-by-step explanation:

The retailer's private label/store brand strategy most heavily influences Pricing. Private label/store brands are products that are sold under a retailer's own brand name, and they are often priced lower than national brands. This pricing strategy is a key tactic used by retailers to differentiate their store brand products and attract price-conscious consumers.