Final answer:
Micro-marketing or geographic segmentation involves offering a product in a small geographic area to evaluate potential marketing action.
Step-by-step explanation:
Offering a product in a small geographic area to help evaluate potential marketing action is known as micro-marketing or geographic segmentation. This strategy involves dividing a market into different geographical units, such as neighborhoods or cities, and customizing the marketing mix to suit the specific needs and preferences of each segment. By focusing on a small area, companies can gather valuable insights and test the effectiveness of their marketing strategies before expanding to larger markets.