Question

Which of the following is a factor used to determine the consumer goods categories?

a. whether a product is an industrial or consumer good
b. whether the customer is willing to spend time to compare products
c. the stage of the product life cycle
d. all of the above

Answer 1

The correct answer is option d. all of the above. The factors used to determine consumer goods categories include whether a product is an industrial or consumer good, whether the customer is willing to compare products, and the stage of the product life cycle.

Step-by-step explanation:

The factors used to determine the consumer goods categories include:

1. Whether a product is an industrial or consumer good
2. Whether the customer is willing to spend time to compare products
3. The stage of the product life cycle

All of the above factors are taken into consideration when classifying consumer goods into specific categories.