Question

The relatively homogenous groups of prospective buyers that have common needs and will respond similarly to a marketing action is referred to as

a. a customer base.
b. an ultimate consumer.
c. a target market.
d. a preferred customer.
e. a market segment.

Answer 1

A market segment is a relatively homogenous group of prospective buyers that have common needs and will respond similarly to a marketing action. Market segmentation helps businesses target specific groups and tailor their marketing efforts to meet their needs.

Step-by-step explanation:

The relatively homogenous groups of prospective buyers that have common needs and will respond similarly to a marketing action is referred to as a market segment. Market segmentation is the process of dividing a market into distinct groups based on characteristics such as demographics, psychographics, and behaviors. By targeting specific market segments, businesses can tailor their marketing strategies and messages to better meet the needs and preferences of those groups, increasing the effectiveness of their marketing efforts.