Final answer:
Chantal's boss believes that advertising has changed due to advancements in technology and media, allowing consumers to bypass traditional advertising venues. This shift has led to a decline in conventional television advertising, prompting companies to find new ways to reach consumers.
Step-by-step explanation:
Chantal's boss thinks that advertising has changed as technology and media have allowed consumers to bypass traditional advertising venues. With the invention of remote controls and recording devices, consumers can now skip television advertisements, leading to a decline in conventional television advertising. This shift in advertising methods has prompted companies to explore new ways of reaching consumers.