Question

Dial soap's brand managers want to know which of three proposed end-aisle displays works the best in terms of catching consumers' attention. They set up prototypes of the three displays in three supermarkets in a large metropolitan area and visit each to observe consumers' body language, time spent at each display, etc. Which technique are the managers using?

a. Direct observation
b. Past records
c. Archives
d. Survey
e. Indirect observation

Answer 1

The brand managers are using direct observation technique to determine the best end-aisle display for catching consumers' attention.

Step-by-step explanation:

The brand managers are using direct observation technique to determine which of the three proposed end-aisle displays works best in terms of catching consumers' attention. They have set up prototypes of the displays in three supermarkets and are observing consumers' body language and time spent at each display.