Question

Companies that seek to sell their product globally often look for ______ consumers, those that present similar needs and wants across countries.

A. transnational
B. international
C. consistent
D. global

Answer 1

Companies that seek to sell their product globally often look for D) global consumers, those that present similar needs and wants across countries.

Step-by-step explanation:

When companies seek to sell their product globally, they often look for global consumers, those that present similar needs and wants across countries.

Global consumers have similar preferences and desires, making it easier for companies to market and sell their products to a wider audience.

By targeting global consumers, companies can benefit from economies of scale, which allow them to produce and sell their products more efficiently and at lower costs.