Final answer:
The three international marketing concepts are export marketing, which involves exporting products to foreign markets, international marketing, with strategies tailored to each market, and global marketing, which applies a standardized approach to all global markets.
Step-by-step explanation:
The three international marketing concepts are export marketing, international marketing, and global marketing.
Firstly, export marketing entails a company reaching customers in a foreign market by exporting products. This approach is typically the first step for companies expanding internationally, with relatively low risk and investment.
International marketing involves a deeper commitment with localized strategies to cater to different markets. Companies adapt their marketing mix to each target country's preferences and norms.
Lastly, global marketing refers to a standardized marketing approach across all international markets, aiming for operational and brand consistency. Notably, this concept leverages global trends and economies of scale.
These concepts stem from the broader shifts towards technology and globalization, where international trade is heavily influenced by improvements in communication technologies and the internet. Globalization has escalated competition, transforming local businesses and affecting market dynamics significantly.