Final answer:
CPAs must consider ethical implications such as corporate responsibility when employing marketing strategies. Professional codes of ethics, like the IEEE-CS's guidelines for software engineers, require considerations of safety, privacy, and environmental impact. Ethical practices are increasingly important due to the potential impact on society, including the influence of artificial intelligence.
Step-by-step explanation:
Advertising and solicitation practices for CPAs have ethical implications due to the emergence of corporate responsibility in marketing strategies. Professional organizations, including those in science and technology, have developed codes of ethics to guide the conduct of their members. For instance, the Institute of Electrical and Electronic Engineers Computer Society (IEEE-CS) has a Software Engineering Code of Ethics and Professional Practice. Analysts within various industries must commit to these ethical guidelines, which can include obligations to approve software based on safety, privacy, impacts on human life, and environmental harms. These obligations reflect a shift towards recognizing the broader implications of one's professional actions, tied to normative moral theories and political debates.
In the context of CPAs and the accounting field, adhering to ethical codes is also related to understanding the implications of artificial intelligence in marketing and its potential dangers. Ethical marketing in accounting is not just about truth and transparency but also about the implications decisions have on the quality of life, privacy rights, and environmental sustainability. Codes of ethics thus serve as a vital framework for ensuring that marketing strategies remain responsible and aligned with broader social concerns.