Question

_________ is a comparative technique whereby respondents rank a set of objects into a pre-specified number of categories along a particular attribute or criteria.

A) constant sum
B) q-sort,
C) paired comparison,
D) rank order

Answer 1

Paired comparison is a comparative technique whereby respondents rank a set of objects into a pre-specified number of categories along a particular attribute or criteria.

Step-by-step explanation:

Paired comparison is a comparative technique whereby respondents rank a set of objects into a pre-specified number of categories along a particular attribute or criteria. It is often used in social sciences to compare and prioritize options or alternatives. For example, in a survey about favorite movies, respondents might be asked to rank a set of movies from most favorite to least favorite.