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Intensive, selective, and exclusive are the three key strategice distribution strategies retailers use

a. true
b. false

1 Answer

6 votes

Final answer:

Yes, intensive, selective, and exclusive are indeed the three key strategic distribution strategies utilized by retailers. These strategies shape availability and perception of products in the context of technological advances and global market dynamics.

Step-by-step explanation:

The statement that intensive, selective, and exclusive are the three key strategic distribution strategies retailers use is true. Intensive distribution aims to provide widespread availability of a product, selective distribution uses a limited number of outlets to balance cost and brand image, and exclusive distribution limits availability to upscale retailers to maintain a product's luxury status.

These strategies are increasingly important as technology and globalization change the market landscape, introducing broader competition and availability. Consumers can now purchase products from anywhere in the world through the internet, and businesses engage in global supply chain operations via business-to-business (B2B) websites. Therefore, choosing the right distribution strategy is crucial for retailers to compete effectively.

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User ComfortablyNumb
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