Question

It is said today that marketing is responsible for identifying profitable demand and creating products to incent customers to buy, while supply chain management's role is to ___________.

Answer 1

Supply chain management ensures the efficient flow of goods and services from the source to the end consumer by optimizing processes, reducing costs, and meeting customer demands.

Step-by-step explanation:

The role of supply chain management is to ensure the efficient flow of goods and services from the source to the end consumer. Supply chain management encompasses the planning, sourcing, production, and distribution activities that are involved in getting a product or service to the customer. It focuses on optimizing processes, reducing costs, and meeting customer demands. For example, supply chain managers determine the most cost-effective and timely way to procure raw materials, manufacture products, and deliver them to customers.