Final answer:
Marketing research is the process used to gather information to determine the potential buyers and best distribution channels for a product.
Step-by-step explanation:
The process of gathering information to determine who will buy the product and the most appropriate distribution channel is known as marketing research. This process involves collecting, analyzing, and interpreting data about a market, and about the past, present, and potential customers for the product or service; research into the characteristics, spending habits, location, and needs of your business's target market, the industry as a whole, and the particular competitors you face.
Through marketing research, a business can also gain a deeper understanding of market trends, customer behavior, and competitive dynamics.