Question

The four basic types of objectives that a retailer can formulate are:

1) financial, gross margin return on sales, return on assets, and return on net worth.
2) equity, benefactor, consumer choice, and employment.
3) sales volume, market share, productivity, and profitability.
4) societal, market performance, personal, and financial performance.
5) marketing performance, profitability, productivity, and societal.

Answer 1

The four basic types of objectives that a retailer can formulate are: financial, sales, societal, and marketing objectives.

Step-by-step explanation:

The four basic types of objectives that a retailer can formulate are:

1. Financial objectives: These objectives focus on measuring the retailer's profitability and efficiency. Examples include gross margin return on sales, return on assets, and return on net worth.
2. Sales objectives: These objectives focus on the retailer's sales volume and market share. Examples include increasing sales volume, market share, productivity, and profitability.
3. Societal objectives: These objectives focus on the retailer's impact on society. Examples include market performance, personal development, and financial performance.
4. Marketing objectives: These objectives focus on the retailer's marketing performance and customer satisfaction. Examples include profitability, productivity, and societal impact.