Final answer:
Shoppers looking for low prices at Walmart who have limited budgets fall into the 'Value-price shoppers' market segment. These shoppers prioritize affordability above all, and Walmart attracts them through their strategy of offering rock-bottom prices by negotiating hard with vendors.
Step-by-step explanation:
Shoppers who prefer low prices and cannot afford much more would belong to the 'Value-price shoppers' market segment as classified by Walmart. This group is highly price-sensitive and they prioritize finding products that fulfill their needs at the lowest price possible. Unlike 'Price-sensitive affluents' who have disposable income but seek out sales and discounts, 'Value-price shoppers' may have a limited budget and thus, low price is a primary factor in their purchasing decisions.
Value-price shoppers tend to frequent discount retailers like Walmart because of their consistent focus on affordability. Walmart's business strategy aims to attract these customers by negotiating with vendors for the lowest possible prices, which they then pass on to consumers. This strategy positions Walmart as a go-to destination for shoppers on a tight budget.