Question

A discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as:

1) cooperative advertising
2) merchandising support
3) a trade allowance
4) point of purchase displays

Answer 1

A trade allowance is a discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product.

Step-by-step explanation:

The correct answer is a trade allowance. A trade allowance is a discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product. It is a common practice in the business world for manufacturers to provide trade allowances to retailers in order to incentivize them to carry and promote their products.