Question

Public relations activities are less likely to give support to which of the following marketing objectives?

1) gaining understanding
2) building trust
3) increasing short term sales
4) informing and educating

Answer 1

Public relations activities are less likely to support increasing short-term sales as they focus on long-term brand reputation, gaining understanding, and building trust rather than immediate sales conversion.

Step-by-step explanation:

Public relations (PR) are designed to shape the public perception of an organization and build a favorable image. Its marketing objectives typically include gaining understanding, building trust, and informing and educating the audience about the company's values, practices, and products.

This strategy relies on creating a positive relationship with the audience, and not necessarily on immediate sales conversion, which means PR is generally not aimed at increasing short-term sales.

While advertisements can be influential and sometimes manipulate consumer beliefs to achieve sales objectives, public relations activities tend to focus on long-term brand reputation rather than immediate sales spikes. The aim is to prevent the spread of false narratives and create an image based on credibility, as opposed to using high-pressure sales tactics.

Therefore, among the options provided, the marketing objective least supported by PR activities is usually increasing short-term sales.