Final answer:
The 'Underwater hotel' example represents a differentiation positioning strategy, aimed at standing out by offering unique and novel experiences to a niche market of affluent travelers.
Step-by-step explanation:
The “Underwater hotel” example describes a differentiation positioning strategy. This strategy focuses on making a product or service stand out from competitors by offering unique features or experiences that are not available elsewhere. In the context of the underwater hotel, its distinctive feature is the ability to provide guests with an immersive underwater experience that combines luxury accommodation with the novelty of being submerged beneath the ocean’s surface. This unique aspect of the hotel would likely appeal to niche markets such as affluent travelers seeking unusual and exclusive vacation experiences. Hence, by positioning itself as an underwater retreat, the hotel differentiates itself by creating a distinctive brand image that resonates with a target audience looking for something beyond the conventional hotel stay.