Question

Apple wants to expand its line of telephones by introducing a new product. In keeping with the marketing concept, it will likely research all of the following except?

1) Customer preferences
2) Competitor products
3) Market trends
4) Pricing strategies

Answer 1

Apple is likely to research customer preferences, competitor products, and market trends when introducing a new telephone, but would be less likely to focus on pricing strategies.

Step-by-step explanation:

Apple, in keeping with the marketing concept, is likely to research all of the following except pricing strategies when expanding its line of telephones by introducing a new product:

1. Customer preferences: Apple would want to understand what features, designs, and functions consumers prefer in a telephone to ensure the new product meets their expectations.
2. Competitor products: Apple would analyze competitors' products to identify strengths, weaknesses, and opportunities to differentiate its offering and gain a competitive advantage in the market.
3. Market trends: Apple would study market trends to identify emerging technologies, changing consumer behaviors, and shifting demand patterns that could impact the success of the new product.
4. Pricing strategies: Although pricing is an important aspect of marketing, Apple is less likely to conduct primary research solely focused on pricing strategies for a new product launch.