Question

Believing that one's culture should be the benchmark by which to measure other cultures is called ___________

1) ethnocentrism
2) idealism
3) intensification
4) cultural relativism

Answer 1

Ethnocentrism is the belief that one's own culture is superior and should be used as the benchmark to evaluate other cultures.

Step-by-step explanation:

Ethnocentrism is the belief that one's own culture is superior to others and should be used as the benchmark to measure other cultures. It involves evaluating and judging another culture based on one's own cultural norms. Almost everyone is a little bit ethnocentric. For example, considering parts of Asia as the 'Far East' implies a perspective that might be considered ethnocentric.