Question

Goods, services and ideas all fall under the _________ element of the marketing mix.

a) Product
b) Price
c) Promotion
d) Distribution
e) Marketing research

Answer 1

Goods, services, and ideas all fall under the Product element of the marketing mix. The correct answer is option a).

Step-by-step explanation:

Goods, services, and ideas all fall under the Product element of the marketing mix.

The marketing mix consists of the four Ps: Product, Price, Promotion, and Place. Product refers to the goods, services, or ideas that a company offers to its target market. This includes tangible items like physical products as well as intangible offerings like services and ideas.

For example, if a company sells smartphones, the phones themselves would be the tangible product, while additional services like warranties or repair services would also fall under the product element. Similarly, if a company offers a new idea or concept, such as a sustainability campaign, that would also be considered part of the product element.