Final answer:
Customer Relationship Management (CRM) uses the latest information technology to maintain close connections with customers and manage a large volume of customer data through various channels.
Step-by-step explanation:
The technology that uses the latest information technology to keep in close touch with customers and to collect and manage large amounts of customer data is Customer Relationship Management (CRM). CRM systems are designed to compile information on customers across different channels, or points of contact between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials, and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences, and concerns.