Final answer:
In writing a press release, a spokesperson's opinion should not be included as it can detract from the release's objectivity and factual tone.
Step-by-step explanation:
When writing the text of a press release, the statement you should NOT include is a spokesperson's opinion. A press release aims to provide essential information about a person, product, or company in a factual and straightforward manner to the media and the public. It typically includes all essential information, how the reader will benefit from it, and what is unique or different about the subject of the release. However, to maintain credibility and the informational tone expected in releases, the opinions of a spokesperson should be left out as they can detract from the perceived objectivity of the release.